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Branding for a Kid’s Café: Moomah
Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to...
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Branding and Packaging Design for ASDA: ‘Kidchen’
Originally founded in Leeds in 1949, ASDA is today the UK’s second largest supermarket chain. Although its head office still remains in West Yorkshire, the chain is currently owned by American retail...
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Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’
Pearlfisher has created Sami-s-Usami, a new brand that it says will ‘revolutionise’ the Russian baby-food market. The work spans brand strategy, portfolio architecture, identity design, naming, art...
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Dragon Rouge Brands New ‘Space-Themed’ Biscuits for Nairns
Nairns Oatcakes has revealed a new child-orientated oat biscuit range. The Scottish company says it was looking to create mini baked shapes with maximum ‘play’ value. Having worked with Nairns for a...
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Supple Studio Designs Identity for ‘HappySleepers’
Supple Studio have designed the visual identity and collateral for HappySleepers – a new Sleep Consultancy based in North London. HappySleepers has been setup by three trained child psychologists, who...
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NSPCC Launches New Identity
The NSPCC has launched a new brand to represent a change in the charity’s strategic direction and to encourage public support. The brand has been developed by the NSPCC’s internal creative team, which...
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New Logo and Graphic Identity for ‘Noddy’s Nursery Schools’
John Spencer, founder and creative director of design studio Offthetopofmyhead, has created a new logo and graphic identity for Noddy’s Nursery Schools. Noddy’s Nursery Schools started life as a...
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Chad Valley Toy Range Gets New Branding by Elmwood
Global brand design consultancy Elmwood has completed its first project with multi channel retailer Argos to create a new identity for its exclusive range of toys, Chad Valley. Chad Valley is an...
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Sunshine Rebrands Roald Dahl for New Global Audience
The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across...
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Elmwood Creates New Identity for UK Tech Brand Alba
Global brand design consultancy, Elmwood, has given UK technology brand Alba the biggest identity overhaul in its 98 year history. Elmwood says it was charged with giving Alba new relevance to modern...
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Bulletproof Redesigns Bassetts Vitamins
Bassetts Vitamins is set to re-launch its entire product range featuring a new brand identity and packaging design by brand design agency Bulletproof. First launched in 1995, Bassetts ‘Soft &...
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Dragon Rouge Creates New Identity for Dairy Brand, Jacky
Orkla Foods Finland’s Jacky is a well-known child-friendly dairy brand in Finland with a colourful brand image. However, company bosses felt the brand required a re-design to restore its appeal with...
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Biles Inc. Creates ‘Simple’ Look for Ella’s Kitchen
This February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design...
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BBC Reveals New CBBC Logo
The BBC has unveiled a new logo design for CBBC, which marks the first refresh the channel’s look has received since 2007. BBC management says the new logo was not designed to be overt. Instead, a...
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Swedish Fish Gets New Branding and Packaging by Bulletproof
Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to...
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Duffy Rebrands Baby Einstein and Bright Starts for Kids II
Toy company Kids II has announced the relaunch of its signature brands, Baby Einstein and Bright Starts. Leading the rebranding initiatives, designer Joe Duffy has partnered with Kids II as creative...
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Tundra Books Gets New Logo Design by Viva & Co.
Canada’s oldest publisher of children’s books, Tundra Books, has revealed an all-new logo design as part of its 50th anniversary celebrations. The new badge, featuring stylised antlers, has been...
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New Baby Care Label ‘Kit & Kin’ Gets Branding by B&B Studio
B&B studio has created the name, visual identity and packaging for Kit & Kin, a new ‘eco-friendly’ baby care brand co-founded by former Spice Girl Emma Bunton and so-called baby entrepreneur...
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Robot Food Gives Honey Monster Puffs a New Look
Robot Food has completed the repositioning and rebrand of Honey Monster Puffs. The new look comes following a string of changes to the well-known breakfast cereal; these have included a name change...
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FAB Ice Lolly Gets New Logo and Packaging by Springetts
Branding consultancy Springetts has redesigned the logo and packaging for FAB, arguably the UK’s most well known ice lolly brand. The new look has been created to mark the product’s 50th anniversary....
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